Learn how to add quotes and pull quotes in WordPress using both the Gutenberg and Classic editors. This step-by-step guide will help you format quotes beautifully to create engaging, professional blog posts.

Quotes add a unique flair to blog posts, drawing readers’ attention to significant ideas and adding a professional touch to your content.

Both the Gutenberg and Classic editors in WordPress offer options to create well-formatted quotes, but each editor has its distinct approach.

This guide will walk you through the process of adding quotes and pull quotes in both editors, providing you with all the details you need to create engaging and visually appealing blog posts.

In this article, we’ll explore each step in detail, using a simple, conversational approach to help you follow along easily.

Whether you’re a WordPress beginner or a seasoned blogger, by the end of this guide, you’ll know how to add quotes effectively and enhance the readability of your posts.

For a detailed walkthrough, watch the following video for step-by-step instructions on using the Gutenberg editor to create and style pull quotes.

Why Adding Quotes and Pull Quotes is Important in Blogs

Quotes and pull quotes are much more than stylistic elements.

They provide essential benefits for your blog’s readability and appeal:

  • Enhance Visual Interest: Pull quotes make the layout more dynamic, breaking up text-heavy sections with attention-grabbing highlights.
  • Emphasize Key Points: By highlighting essential ideas, pull quotes help readers remember the main takeaways.
  • Boost Credibility: Citing reliable sources in quotes adds authority to your content, increasing readers’ trust.

Let’s dive into the technical details of adding both pull quotes and regular quotes in the Gutenberg editor.

How to Add Pull Quotes in Gutenberg Block Editor

Adding pull quotes in the Gutenberg editor is simple and adds an impressive visual effect to your blog.

  1. Open Your Blog Post: In the WordPress dashboard, go to Posts and select the blog post where you want to add the pull quote.
  2. Select the Pull Quote Block: In the Gutenberg editor, click the + icon to add a new block. Type “Pull Quote” into the block search bar and select the Pull Quote block.
  3. Enter the Pull Quote Text: Type the text you want to highlight. Pull quotes are most effective with short, impactful sentences that underscore the post’s main points.
  4. Add a Citation (Optional): You’ll see an additional field to add a citation or author name below the pull quote. Enter the source of the quote here if you want to include it.
  5. Customize the Style: You can adjust the alignment and color of the pull quote to match the theme of your blog post. Use the style settings on the right sidebar to experiment with font color, background, and size.
  6. Save and Preview: Click Save Draft and Preview to see how the pull quote will appear. Your pull quote will stand out with larger, often italicized text, perfect for capturing attention.

“A well-crafted pull quote draws readers in and emphasizes the most critical points of your content.”

(This is Pull quote Block)

Adding Quotes in Gutenberg Block Editor

In addition to pull quotes, Gutenberg allows you to add standard quotes, which are perfect for citing authors or providing additional information.

  1. Open Your Post in Gutenberg: Go to Posts in the WordPress dashboard and select the blog post you’re editing.
  2. Add a Quote Block: In the editor, click the + icon to open the block options. Type “Quote” in the search field and select the Quote block.
  3. Enter Your Quote Text: In the quote block, type or paste the text you wish to display as a quote.
  4. Add the Author’s Name: Below the quote text, there’s an option to enter the author’s name. Adding the source not only gives credit but also strengthens the credibility of your content.
  5. Save and Preview: After entering the quote and author, click Save Draft and Preview to check the result. The quote text appears larger, with italic formatting, drawing the reader’s eye naturally.

“Well-placed quotes enrich blog content, making it more readable and engaging for readers.”

(This is Quote Block.)

Adding Quotes in the Classic Editor

In the WordPress Classic editor, the process for adding quotes is slightly different. Although the Classic editor doesn’t offer a pull quote feature, you can still add and style standard quotes.

  1. Select the Text to Quote: Highlight the text you want to use as a quote.
  2. Use the Quote Icon: At the top of the Classic editor toolbar, you’ll see a quotation icon. Click this icon to turn the selected text into a quote. This will automatically apply the blockquote styling.
  3. Format the Author’s Name: To add the author’s name below the quote, you’ll need to create a line break. To make the author’s name appear smaller, switch to the Text editor view and wrap the author’s name in <cite> tags. This will italicize and reduce the font size, aligning with standard quote formatting.
  4. Save and Preview: Click Save Draft and Preview to see the formatted quote in your post.

“In the Classic editor, styling options may be fewer, but quotes can still add considerable value and structure to your content.”

(This is Quote)

Tips for Formatting Quotes and Pull Quotes Effectively

Adding quotes effectively isn’t just about selecting blocks—it’s about using quotes to enhance the readability and impact of your content.

  • Keep Pull Quotes Brief: Pull quotes work best when they’re short and powerful, summing up a key message or intriguing fact.
  • Use Italics Thoughtfully: Italicizing the quote text (or author’s name) can provide clarity and make the quote stand out, but too much italic text may reduce readability.
  • Avoid Overuse: While quotes are engaging, using too many can make the content feel disjointed. Aim for balance.

FAQs on Adding Quotes in WordPress Editors

In the Gutenberg editor, open your post, click the + icon, select the Pull Quote block, and enter your text. Customize the style to match your blog’s theme.

No, the Classic editor doesn’t offer a pull quote option, but you can add standard quotes and style them using HTML for more control.

In Gutenberg, use the citation field for smaller author text. In the Classic editor, wrap the author’s name in <cite> tags in the Text editor.

Pull quotes make the post more readable, which indirectly benefits SEO by increasing engagement and decreasing bounce rates.

Quotes enhance credibility, highlight important points, and break up the text, making posts easier and more enjoyable to read.

For further insights and a visual guide, watch the video above. And if you found this helpful, don’t forget to subscribe to our YouTube Channel.

If you want your blog to look polished, or if you’re seeking help with quote formatting, our SEO Friendly Blog Post Formatting & Publishing Service can elevate your posts to a professional level.

For personalized assistance, contact us here. We’re here to help with all your blog formatting needs and to answer any questions about WordPress editors!

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