In today’s digital landscape, having a team that can help manage an online store is crucial for any eCommerce business owner. WooCommerce, one of the most popular eCommerce platforms, offers several built-in roles and permissions, making it simple to allow others to help manage your store safely.

One of the most efficient ways to do this is by assigning the Shop Manager role to a trusted team member. This blog post will guide you through each step to grant Shop Manager access on WooCommerce.

Watch the video tutorial below for visual instructions on granting WooCommerce Shop Manager access:

What Is the WooCommerce Shop Manager Role?

The Shop Manager role in WooCommerce is a predefined user role created specifically to manage various aspects of a WooCommerce store. By assigning this role, you’re giving someone the ability to manage products, orders, coupons, and reports without needing full administrator access.

This allows your team member to handle daily store operations without accidentally altering core site settings or configurations.

Step 1: Navigate to the Users Section in WordPress

To assign a Shop Manager role, start by going to the WordPress dashboard and locating the Users section. Hover over Users and select Add New User from the dropdown menu. This action opens a form where you can add a new user and define their role.

Step 2: Fill in User Details

Here, you will enter the basic information needed to set up the account:

  • Username: Create a unique username. For instance, if you’re adding an employee named Steve, you might use “SteveR.”
  • Email Address: Enter a valid email address where the new user will receive notifications.
  • First Name & Last Name: Fill in the user’s first and last name to complete their profile.

After you’ve filled out these fields, a password is generated automatically. You can keep this password or create a custom one if you prefer.

Step 3: Choose Notification Preferences

You’ll see an option to Send User Notification. Enabling this will send an email to the new user with login details and account information. This notification is a useful way to ensure the user receives direct access instructions.

“An informed team member is an empowered team member.”

Step 4: Assign the Shop Manager Role

This is the most important step. In the Role dropdown menu, select Shop Manager. Choosing this role grants the user permission to manage WooCommerce operations without full administrative control.

With this access level, the Shop Manager can handle:

  • Adding, editing, and managing products
  • Monitoring and fulfilling orders
  • Viewing reports and analytics
  • Managing coupons and discounts
  • Accessing WooCommerce settings (except those that affect site-wide configurations)

This structured access allows a Shop Manager to contribute fully to store operations while minimizing risk to the broader site structure.

Step 5: Confirm and Add the User

Once all the details are filled out and the role is selected, click Add New User to finalize the setup. The new Shop Manager will now have access to WooCommerce’s management features upon logging in.

Pro Tip: Granting controlled access can optimize workflow efficiency and enhance store management without compromising security.

Why Use the Shop Manager Role?

Assigning a Shop Manager in WooCommerce is an excellent way to expand your operational capabilities.

Here are a few key benefits:

  • Efficiency: Delegate daily operations, like product updates and order processing, freeing up time for other priorities.
  • Security: Restrict access to core settings, ensuring that site configuration remains secure.
  • Scalability: As your business grows, you can delegate more responsibilities to team members without granting full administrative access.

FAQs

Yes, Shop Managers can access WooCommerce settings, but they won’t have permission to alter site-wide configurations that could affect other parts of the website.

The Shop Manager role is specifically limited to WooCommerce operations. They won’t have access to any broader WordPress settings or sensitive areas outside the eCommerce scope.

Yes, you can always modify a user’s role from the Users section in WordPress. Simply find the user and update their role to your desired level.

An Administrator has full control over the website, including themes, plugins, and settings, while a Shop Manager only manages WooCommerce-related operations.

Yes, plugins such as Activity Log can monitor actions taken by different users, helping you stay informed of your team’s actions within WooCommerce.

Conclusion

Granting Shop Manager access in WooCommerce is an effective way to streamline operations and enable trusted employees or partners to manage daily eCommerce tasks without giving them full control.

Following these steps makes the setup process quick and simple, giving you peace of mind that your store is well-managed while maintaining site security.

For a more in-depth look at these steps, watch the video tutorial above to follow along visually. And don’t forget to subscribe to our YouTube Channel for more helpful guides and tips!

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